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Innovation in Contemporary Floral Design

The Relationship of Contrasts

140 pages Softback Written in English and German Published in 2010 by Floral Design Edition Photography by Domink Ketz

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The Relationship of Contrasts

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The release of a new book by Gregor Lersch is guaranteed to generate a lot of interest and in this case we were super excited because we had been given the opportunity of following the development process.  The resulting book is - superb!

We are regularly asked if we can explain the phrase 'less is more'.  Effectively, this concept regularly features in contemporary design work but in this volume, Mr Lersch examines exactly how not only contrasting, textural materials impact on design but how materials used for direction impact too.  The text and theory are superb.  The images and designs are also superb but the most useful aspect of the imagery is that stages of design are shown therefore allowing designers to really understand how each piece of material impacts on the design work. 


We suspect that this book is destined to become a handbook for all serious teaching institutions particularly those who teach the higher levels of floristry.  However, this book is also of huge interest to floral designers at every level because it explains the subject matter that has formed the working basis of past seminars at the annual 5 Days 5 Stories events run in Germany.  So those of you who have not had the opportunity of attending the seminars can now buy the book and learn more from the Master.


As with other tutorial books published by Floral Design Edition, the cover of the book opens out and allows the reader to cross reference information - this is a highly useful addition to the book production.

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