Fusion Flowers Magazine

If you were Honda and about to launch your latest car - who would you turn to?

An unusual request from Honda to Denmark's Nicolai Bergmann inspired him to create a catwalk show with a difference.  Honda were about to launch their latest vehicle and they approached Nicolai, now based in Tokyo, to come up with something that would be unexpected by the world's media.  This he did and he kindly allowed Fusion Flowers readers a chance to see what he came up with in Issue 41.

The Japanese models emerged on the catwalk to a huge round of applause as the press and guests realised what was going on. The event proved to be a huge success so much so that Nicolai has been swamped with invitations to become involved in launching other new products all over the world!

Of course the Japanese nation is renowned for its love of flowers, but it was still an unusual decision that lead Honda to select the young Danish florist to launch their new car on the world stage.  It just goes to prove that flowers give designers the opportunity to present things in different and ever-changing ways and in turn this has got to be good news for the industry!

You can see all Nicolai's designs in Issue 41 of Fusion Flowers magazine.

Photography by Hirokazu Sugimoto