Fusion Flowers Magazine

The International Floriculture Trade Fair (IFTF) has announced the launch of a new trade exhibition dedicated entirely to the promotion of the international Floriculture Industry.  After it became clear that the Horti Fair exhibition was not going to change the dates of their show to the first week of November (as requested by many exhibitors), the decision was taken to launch a new trade fair which will take place from Wednesday 3 November to Friday 5 November 2010. 

Florists give their opinions in florists’ panel

A national online florists' panel will be starting in January 2010: an online florists' panel which you can apply to. By taking part, you can give your opinion, anonymously or otherwise, on subjects that directly have to do with the way you conduct your business.  Think of judging species of flowers and plants, the available assortment, judging florists’ organisations, the statistics of special days, etc. Your information can help the horticultural sector to better gear their products and services to your needs and desires.

Fusion Flowers magazine is delighted to announce the first ever International Designer of the Year Competition for 2009/2010.  This is our first ever international search for the best in contemporary floral design and it's open to everyone.  Gold, Silver and Bronze awards are available in each of the four categories and, because we want to encourage as many people as possible to reach their potential, the number of awards will depend on the quality of the entries - the better the entries - the more awards possible.

Another first is the opportunity to win the coveted Platinum award.  Platinum will be awarded only in cases of outstanding originality in design and craftsmanship and is at the judges discretion.

Plus the overal winner will be crowned as the Fusion Flowers International Designer of the Year and will win £1,000 - the biggest award ever - plus their work will be featured in the magazine and online!

So download your entry form and regulations today.

Download application form 

It's not very often that you have the opportunity of getting behind the scenes to find out the technical expertise required for large scale designs, but in Issue 49 of Fusion Flowers magazine we reveal the story behind a magnificent piece of work by the team from Waterlily Pond Studio.  The installation of the 800-pound floral art piece which was suspended in the air at the de Young Museum in San Francisco was dedicated to the 25th Anniversary celebration of Bouquets to Art.  Designed and installed by Waterlily Pond Studio a premiere floral art studio in San Francisco, this remarkable design and it's creation had the crowds staring upwards in amazement.  Read the full story in Issue 49 of Fusion Flowers magazine. 

We have been following the exploits of Bill Schaffer AIDF, AAF, PFCI of Schaffer Designs, Philadelphia and his team as they prepared and then completed their design, Polar Fantasy, at the Philadelphia Flower Show 2010. They took the brave and quite remarkable approach of daring to create a white on white concept in what will no doubt otherwise have been a very colourful show.

QD Events Ltd, the organisers of Floristic 2009, has announced that they will be postponing the launch of the event due to the current economic climate. 

Chrysal, world leaders in the supply and manufacture of flowercare products plan to rollout from January the revolutionary consumer liquid stick pack food to florists nationwide.  

We are delighted to announce that Fusion Flowers magazine has once again won the prestigious award of Best Magazine by a small publishing company in the 2008 PPA Scotland Awards.  If anything, the competition was more fierce than before with five top title magazines short listed for the final part of the competition.  The category was sponsored by Pensord printing house and the award was presented by the Managing Director, Tony Jones. 

We've been told that this is an all time first for any magazine to win an award at this level - three times in four years!  From our point of view, it means that flowers and floral design are now taken very seriously indeed.  The judges came from the cream of the industry and included a former chief executive of the Economist Group, a former editor of the Daily Express and a member of the Board of the Hearst Corporation.

Fusion Flowers magazine also received Highly Commended notices in two other categories - Best Online Presence and Consumer Magazine of the Year where we were short listed too.  This is an amazing achievement by anyone's standards and shows just how well regarded our magazines are.

Since our launch in 2001 there has always been a core of dedicated Fusion Flowers subscribers who would not dream of missing an issue. As we passed our 8th Anniversary, it became apparent that more and more of you were becoming collectors - with a particular tendency for new subscribers to add a number of recent back issues to their order.

Well we've now made it even easier to get your Fusion Flowers collection off to a good start - we've put together a range of special Catch-up Packs at a very special price covering the most recent 3 or 6 issues, plus an optional binder. Enjoy!

Glitz and glamour are all-important when creating the perfect wedding for your customer. Equally essential are the minor details, mechanics and skills which make your reputation stand out from the rest. The brand new and completely free poster displaying the OASIS® Floral Products Wedding Collection combines these so that you, the florist, can see at a glance, exactly what is available to you from your nearest stockist. It’s perfect for your portfolio or even the workroom wall.

We would advise you that our fax number has changed to +44 (0) 1786 201102. Please update your records with this number.

Basing suspends trading in order to assess situation

Basing Ltd, organiser of Florist Event International 09, has suspended trading as of Friday 25th July in order that a thorough viability study can be undertaken of the company. Creditors have been contacted and advised of the situation.

With a resounding vote of support from its Board of Directors, the American Institute of Floral Designers (AIFD) is advancing plans to offer a new professional floral design designation that will assist both the industry and the public in recognising designers who are proficient in the fundamentals of floral design.